Half and Half Slogan Question

tobyhys33

Does anyone know what ever happened to the Half and Half slogan "A cargo of contentment in every bowl" being placed on all Half and Half packaging?  When/why this was removed from the packaging? 

RockyMountainBriar

My guess here, and it’s just a guess, is that it was removed so it was more easily marketed as a roll-your-own cigarette tobacco.

opipeman

@tobyhys33;
I can't shed much light on your question. I have several pocket tins in my collection and the older ones have that slogan, but the newer ones don't and they are all old. You may be able to find some answers on c . That is my go to source on collecting tins. May help, but may take some digging.

opipeman

@tobyhys33;
sorry it lost the link. http://mygerardinc.com/

vtgrad2003

That saying must be racist, sexist, transphobic, and binary...that would be my guess.

PappyJoe

@vtgrad2003
Or, the slogan just made no sense.

mapletop

@vtgrad2003 I think you only scratched the surface, it has to be worse than that,( "its tobacco!!!) it's a threat to democracy yada, yada, yada

motie2

Interesting question. After conducting research, I found that the slogan was likely removed due to regulations and restrictions on tobacco advertising and packaging. In the United States, the Tobacco Control Act of 2009 gave the Food and Drug Administration (FDA) the authority to regulate tobacco products, including packaging and labeling.

The FDA has implemented various rules and guidelines to reduce the appeal of tobacco products. One of these guidelines is to remove slogans and descriptors that may be deemed appealing or misleading, such as "contentment" or "pleasure".

It's likely that the manufacturer of Half and Half, Scandinavian Tobacco Group, removed the slogan to comply with these regulations. I couldn't find an exact date for when the slogan was removed, but it likely occurred sometime after the Tobacco Control Act was implemented